The Lake District’s luxury cycle dealership

We ride the best bikes in the world, over the most challenging terrain in the country. We take pride in bringing a lifetime of experience gained from professional racing, combined with our World Championship level of technical services to our clients’ bespoke builds.

We are Push Cartel.









Our Brands

A hand-picked selection of the World’s best.

Bespoke Builds

Creating dream bicycles, daily.

We specialise in creating one-of-a-kind custom builds for our customers. From the latest super-light carbon technology to hand-crafted Italian steel framesets, we cater for every cyclist’s needs when putting together a bespoke bicycle. See a selection of our completed builds below.


Professionally equipped. Open 7 days a week.

We pride ourselves on getting you back on your bike as quick as possible. Our workshop only closes when the days work is done. We offer a selection of service packages, ranging from basic to premium, plus can accommodate any type of single job on any type of bike.

Book your bike in today.



Right in the heart of the Lake District.

Our shop sits in the centre of the idilic town of Ambleside, close to Windermere and Keswick. Straight from our front door is a wide selection of both road & mountain routes, including famous climbs like The Struggle and Kirkstone Pass. We are open 7 days a week, from 10am until 6pm.

Why not pop in and say hello.